Amanda Seyfried has been named the new face of Givenchy's Very Irresistible fragrance. The beautiful Les Misérables actress follows the footsteps of Liv Tyler who has been with the renowned brand for ten years. “F**k yeah,” Seyfried told WWD. “It's an honest collaboration. I'm proud to be a part of [the brands I'm involved with] because what they do is really cool, especially Givenchy - they're so artistic. And I feel like I have a foot in the fashion industry now.”
Nicholas Munafo, U.S. president for LVMH Fragrance Brands, said that the 27-year-old actress is perfect ambassador for the brand. Why? “Amanda is a chic, sexy woman who is a perfect fit for Givenchy,” Munafo explained.
Amanda's first campaign for the fragrance has already been shot. The campaign, that will include both print and TV ads, was styled by Givenchy's creative director Riccardo Tisci. The printed ad was shot by Gishot by Glen Luchford while the TV ad was filmed by Cédric Klapisch. However, we''ll have t
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