In the new book Is Gwyneth Paltrow Wrong About Everything?, Canadian health science expert Timothy Caulfield auditions for American Idol, abides by a strict cleansing diet and signs up with a modelling agency, all to debunk the the messages celebrity culture feeds us. Here are seven celebrity-driven myths he thinks we should consciously uncouple from:
1. “My colon cleanse worked wonders!”
Three days into Gwyneth Paltrow’s three-week Clean Cleanse—no dairy, beef, pork, gluten, sugar, eggs, coffee or alcohol—his family is “ready to cleanse [him] from their lives”: he’s hangry, and his breath stinks. After three weeks, doctors find the bacteria in his colon are the same, and he may have lost nine pounds—“Starvation will do that to you”—but he soon gains it back. According to Caulfield’s research, detoxing is unnecessary—we have kidneys and livers, after all.
2. “Gluten is the devil.”
Caulfield recalls a scene from This Is the End in which Seth Rogen’s character says, “Whenever
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