The new Marc Jacobs Diet Coke ads are out! After last year's Jean Paul Gaultier for Diet Coke campaign, this year it was Marc Jacobs' turn to show his personality and create a catchy campaign. The Marc Jacobs Diet Coke campaign show's the designer's playful side. The new ads are part of the “Sparkling Together for 30 Years” campaign and have been photographed by Stéphane Sednaoui. The brand's anniversary in Europe is marked by the new campaign which will break out on numerous European markets this year and which is surprisingly fresh and interesting.
For the new campaign, Marc Jacobs has enlisted the help of Latvian model Ginta Lapina for a fun campaign which has a distinguishable 90s vibe. With the designer himself starring in the campaign, it was clear that the new Diet Coke ads would be fun and the designer didn't disappoint. The festive occasion was celebrated with fancy designs and a clear festive tone with plenty of interesting poses which showed outside of the box thinking
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