H&M’s back with a new style book and all we can say is wow! The new H&M April 2013 collection surpassed our expectations as far as style and chicness go as just when we thought things couldn’t get any hotter the Swedish retail brand pushed its creativity level up a notch and managed to come up with new designs that scream hotness!
The brand that featured its first ever fashion presentation during Paris Fashion Week Fall 2013 chose to take a new route to style, a more grown-up path to chicness where simplicity and sophistication fuse to deliver a high visual impact that has the potential to sweep you off your feet.
With femininity at the heart of the new H&M collection will come effortless regardless if you’re addicted to all things casual-chic or a bit more elegant. One thing that becomes obvious as you browse through the complete H&M lookbook is the fact that the designs target day to evening fashion. This means that you’ll be able to find trendy affordable fashion pieces to suit different occasions without having to raid through an array of stores to put together your new season wardrobe.
H&M Collection For April 2013
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