Badgal RiRi might have ended her deal with River Island with her last collection but that doesn’t mean she is giving up on fashion. It is not news that Rihanna digs in fashion as much in the music scene that even before next year starts, she already bags herself a fashion contract. And this time around, the “Monster” singer Rihanna is the new face of Balmain.
The fierce and stylish singer is a self-confessed Balmain fan which is why Rihanna for Balmain spring 2014 campaign proves to be a win-win situation. Olivier Rousteing finds RiRi’s campaign for Balmain especially that he sees Rihanna’s style as his inspiration. He lauded Rihanna’s innate talent for posing saying “In front of the camera, she makes you feel like she is the only girl in the world. When the woman that inspires you wears your creations, your vision feels complete”. With this statement, we can tell that the campaign will definitely be fierce and poised.
Directed by Atelier Franck Durand, the Balmain spring 2
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