Showing off your creativity is a hard task nowadays. In fact, with so many diverse cool advertising ideas it’s even harder to surprise your audience. Hard but not impossible, as the new Kenzo fall 2013 campaign proved us the opposite, introducing one of the most original advertising projects!
While we were used to see different fashion campaigns in dramatic, edgy or elegant style seeing humoristic elements, the main focus of Kenzo really surprised us. Of course, this super cool campaign appears as a result of the collaboration of the label and the picture-based magazine TOILETPAPER. In fact the team seems satisfied not only by the results of their collaboration but also by the whole process as Kenzo’s creative directors Carol Lim & Humberto Leon mention:
“There’s something so exciting about watching the TOILETPAPER team work. Maurizio, Pierpaolo and Micol express a huge essence of freedom in their methods and when we initially discussed the inspirations for the
Continue Reading ..
No comments:
Post a Comment