The Rita Ora for Material Girl fall 2013 campaign is finally out. Ever since we've learned that Rita Ora is the new brand ambassador and that she replaced Georgia May Jagger from the same role, we've wondered how the new ads will turn out and now we finally know. The star looks absolutely stunning in the label's creations. She tackles a modern allure with many rock chic accents and feels completely in her element.
The 22-year-old signer was very proud of how things turned out as she announced the news that her Material Girl fall 2013 campaign is out: “First look at my @MaterialGirl campaign. Follow @MaterialGirl to see all the ads. #yeahhhh #herewego wooohoooo @madonna :)”. The same enthusiasm was noticeable when she first confirmed the news:“Joining forces with Madonna and Lola!" she posted at the time. "It’s official Ritabots – I’m the new face of Material Girl!,”she stated back then. She also emphasized the fact that she identifies with the label: "Material Girl means fashion,
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